Better known as Search Engine Optimization and Search Engine Marketing, this term is so broadly thrown around by both digital agencies and potential clients.
Let us get the confusion cleared up so you can avoid confusion, know what to expect and make sure you do not get taken advantage of!
Basic SEO is how your website will register when it is read by search engines like Google or Bing. If you do not correctly label your photos and image of your website could display with a weird name like 14dd.png instead of the name of the photo and a credit to your business.
Basic SEO is how your website will look when you share it on social media. What is the primary photo going to be? Is the description of the website correct or is it picking up a random sentence from your site?
Insert Photo of Larry Lott Website via Slack
Advanced SEO / Campaigning
Advanced SEO is purposeful when you are looking to get on the 1st page of results on Google. The process includes continued blogging with attached links, social linking strategies, internet database entries, keyword research, referring domains, web design structure, local listings, local website title pages, authority site and social strategy. This extensive list is not used to confuse you and when broken down it makes much more sense. Let us know if you would like to schedule a personal consultation and we will be me than happy to get you set up with options.